Multichoice is a South African company that operates DStv, a major satellite television service in Sub-Saharan Africa, and GOtv, a minor service operating in over nine countries of this area and the Showmax service.
JOHANNESBURG - MultiChoice has pulled the plug on Showmax following a comprehensive review of the streaming activities.
The company said substantial annual losses experienced by the Showmax business proved unsustainable.
Canal+ recently acquired Multichoice, and the decision to close Showmax reflects the French broadcaster’s focus on financial discipline and investment optimisation.
In an email to subscribers on Thursday, MultiChoice said the decision reflects its focus on strengthening overall digital offering and ensuring long-term sustainability.
The decision to discontinue Showmax’s services will not involve any retrenchments.
The satellite television company said at the moment, there will be no interruption to the service.
“You can continue streaming as usual, and no action is required from you at this time,” read the email.
MultiChoice said it was working on plans to ensure a smooth transition.